Inimitability Firms that have valuable, rare and costly to imitate resources can achieve sustained competitive advantage. Customers preferences are changing quickly around the globe forcing Nestle to rethink its product placement. Primary activities are involved with a products physical creation, its sale and distribution to buyers and its service after sale.
They distribute bottle for exclusive selective on shops, restaurants, hotel, etc. One of General Mills top competitors is Kelloggs. They group these dimensions into six environmental segments such as demographic, economic, political, socio-cultural, technological and global.
Nestle was seen using product development when it remained in the European market but started venturing into health and nutritional products and expanding its product line. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products.