Why do audiences react differently to media texts

Researchers would conduct a study, either through interviews or surveys, to try to ascertain our expectations and 23 motivations for selecting the film, and the extent to which both were fulfilled. However, hinging this relationship on the people's consent opened the door to the possibility that the people could resist such attempts.

what is audience positioning

Cinema and spectatorship. Relocating American film history: the 'problem' of the empirical. New York: Lawrence Erlbaum Associates. Stacey, J. Interpreting films: Studies in the historical reception of American cinema.

London: British Film Institute. If the powers wanted to remain as such, then they required the consent of the people, which could be obtained through the media. How do media texts position audiences? An even more complete picture would be ascertained by asking about our reception of the film -- our evaluation, our understanding of it -- as they try to establish the factors that play a role in how we interpreted the film.

This notion of the mass media audience was challenged, again in the middle of the 20th Century, as a critique of the passive audience and the derision of low brow culture. As the researchers wouldn't talk just to me, and thus probably wouldn't talk to me in any depth, they might miss out on my nuanced reception of the film's romantic narrative and how my equating that with female romantic comedies made the film more acceptable and thus enjoyable to me.

Gunning, T. Livingstone, S.

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Audience Question